We are through with an eventful year 2013. I didn’t manage to write the whole thing about year end review, here is a kind of look back. Usually, we cannot understand the possibility of a revolution within a span of six to eight months, and hence it’s better to ascertain the contribution to future. Lots of attempts have been made to revolutionise consumer electronics last year by various technology companies. However, not all worked well and hence we can take a look at them by events and attempts.
Biggest disappointment of the year came from Microsoft with Windows 8, and Surface line of tablets. The company took a write down of $950 millions. However the company did not give up its hardware attempt when it announced sequel to Surface line up and also acquired its Windows Phone partner Nokia in a $7.5 billion. They brought in ‘Visual Studio Anywhere’ and also a few more advancements to help programming community. In addition, Windows 8.1 was released with the start button amidst helping better hardware integration. Microsoft didn’t manage to turn search business, Bing, profitable. Windows Phone OS could not attract enough competitive developers and hence device sales numbers were relatively higher at the low end market segment only. The company failed to negotiate with Google for services on Windows Phones and hence as users are still waiting for Google maps, YouTube, Gmail, etc. Microsoft restructured itself with an objective of becoming services and devices company, like Apple. Sometime in 2014, the company will find a new CEO as Steve Balmer will leave. PC market has had another troublesome year, while recently introduced Windows 8 interface, which combined desktop as well as handheld device UI, was a major turn off amongst majority of the users. Overall, 2013 did not see much from Microsoft that could really contribute to future.
Wearable tech became a fashion especially with Apple related rumours, even though Apple did not introduce anything in the segment. Google finally introduced Google glass but the price tag of $1500 to begin with. Even with the limited availability, developers were interested for sure but either success or failure of this whole thing is definitely in years to come. Another rumour was about so called iWatch from Apple which again never materialised. However, Samsung jumped into the fray too soon with Galaxy Gear – so called smart wrist watch (in addition to gadget spamming throughout the year). However, poor implementation lead to bad press from the moment review units were distributed. Indeed there were other companies like Sony and existing player Pebble, with their version of smart watches but until now none of them are able to add realistic value to consumers. Of course, future could be bright for wearable consumer electronics with technological advancements, but nothing substantial has been in the market yet.
Curved and flexible displays in consumer electronics were introduced in 2013 by a few of the big names like Samsung, LG, etc. Unfortunately, they had no value addition to consumers and hence just came and went. Samsung Galaxy Round and LG G Flex were not technically deemed dud but found hardly any takers. Samsung continued to gadget spam the market with continuous push into new smartphones and tablets. Premium devices like Galaxy S4 and Note III received incremental updates along with bloated features such as gesture controls. Gesture controls are yet to be adopted by mass smartphone OEMs, as Android phones continued to target so called ‘mass market’ with lower price tags. Google indeed put the step forward in the right direction by announcing Android 4.4 KitKat that is designed to work well enough on 512 MegaByte RAM. The latest version of Android launched with Nexus sequel was appreciated in tech press but new products are yet to arrive from other OEM partners. There were no signs of Google looking to exercise stricter norms on Google Play and security as well as privacy concerns remained.
Apple did not get into a new category and innovation dead at Apple were making headlines nearly every week. Supply chain leaks and many other leaks weren’t really accurate. iOS 7 came out with its all new design and many handy features. Apple ignored NFC but introduced iBeacons in iOS 7. iBeacons far better than GPS and hence expected to boost location based alerts, mainly useful in shopping malls and stadiums where pinpoint accuracy is desired. The best thing about iBeacons is, the usage of BLE rather than traditional GPS. In addition, Apple introduced a new chip in iPhone 5s dubbed motion coprocessor. The chip is designed to track the movement of the device. Best case scenario are health and fitness based applications. The chip is indeed so advanced that, it can track motion of the device without draining out the battery, such as trying to catch nearby wifi when the person with iPhone 5s is travelling by car in city. Apple did couple more things with iPhone that benefits are likely to be in the coming years. Their SoC A7 is a 64 bit desktop architecture. Right now, there aren’t really too many apps that can take advantage of it. But because they’re using same SoC for iPad, the developer community can start building apps for the future. OpenGL 3 support and multi path TCP were couple more things that can help users for long time. Radical new design of Mac Pro is definitely the best consumer PC available now and it is the cheapest when compared to assembled PCs. However, not all Mac Apps are ready yet to take advantage of phenomenal performance offered. MacBook Air got a nice little processor bump that enables it last 12 hours on a single charge. iPad Air and Retina iPad Mini are the most advanced tablets around and they’re gorgeous as well. New wifi technology MIMO also enables them to transfer at substantial speed. Apple also started offering iWork and iLife suite free for all new iOS and OS X device purchases. Best of them was free upgrade to OS 10.9 Mavericks.
All in all, there were not many ground breaking announcements in 2013. But most companies continued to stick to their own methods. Google brought in lower hardware configuration for Android OEMs while Samsung continued to throw in everything to market. 2014 will be fantastic if the companies continue with their momentum they created in last 18-24 months.